With 38 New Zealand stores vanishing overnight, the 'Australia is safe' narrative feels like corporate damage control. Here’s why the local storefronts are living on borrowed time.
While the headlines scream 'comeback', the reality is far more cynical. With the New Zealand arm amputated this very week, the Australian 'success story' isn't about video games anymore—it's about a high-margin pivot to plastic culture and the desperate monetization of nostalgia.
