It costs less than a latte, smells faintly of sawdust (if you’re lucky), and has somehow dethroned Supreme on the streets of Fitzroy. Here is the true story of the Bunnings cap phenomenon.
When the internet broke last Tuesday, it wasn't a cyberattack. It was a fandom waking up. We look at the frantic 48 hours inside the server rooms and what the 'We Belong Together' surge really tells us about the new economy of obsession.
