It was supposed to be a victory lap for Damon and Affleck. But the search term 'The Rip Cast' has accidentally reignited a forgotten war between Hollywood's biggest rancher and his star cowboy. Here is what the algorithms are hiding.
If your heart skipped a beat seeing 'RIP Matt Damon Ben Affleck' trending this morning, you weren't alone. But put down the tissues and pick up the remote. The only tragedy here is a spectacular failure of SEO foresight.
