It’s 9:58 AM on a Tuesday. You have three screens open, a lukewarm coffee, and a heart rate that rivals a cardio session. No, you aren’t day-trading crypto. You are thirty-something, and you are fighting for the right to scream 'So Yesterday' in a stadium.
Myer has announced the temporary closure of sass & bide for a total 'reinvention'. As Gen Z scours Depop for the original 'Indie Sleaze' relics, the corporate giant is betting everything on a resurrection. Can you really manufacture cool twice?
