While the headlines scream 'comeback', the reality is far more cynical. With the New Zealand arm amputated this very week, the Australian 'success story' isn't about video games anymore—it's about a high-margin pivot to plastic culture and the desperate monetization of nostalgia.
Myer has announced the temporary closure of sass & bide for a total 'reinvention'. As Gen Z scours Depop for the original 'Indie Sleaze' relics, the corporate giant is betting everything on a resurrection. Can you really manufacture cool twice?
