It wasn't a comeback try or a podcast appearance that brought the 2004 legend back to our timelines. As the NRL community holds its breath, the viral wave of Matt Utai highlights reveals a desperate craving for an era of footy we didn't realize we’d lost.
When the internet broke last Tuesday, it wasn't a cyberattack. It was a fandom waking up. We look at the frantic 48 hours inside the server rooms and what the 'We Belong Together' surge really tells us about the new economy of obsession.
