He sat next to Shaq and Charles Barkley to announce his college choice. Long before his first collegiate tip-off, the North Carolina sensation proved that the modern athlete is no longer just a player, but a standalone media empire.
Just twelve months ago, the Main Line was in mourning. Now, the Wildcats are back in the Top 25, rewriting the rules of the post-Jay Wright era. How did a seemingly broken program find its roar?
As the Bruins land in Columbus for a critical Big Ten showdown, the glistening promise of media rights revenue collides with the cold, hard reality of Midwestern dominance. Is this a rivalry or a cautionary tale?
They lost their beloved coach to Kentucky and faced a rebuild in the toughest conference in America. Instead, BYU hired an NBA mastermind, landed a Russian lottery pick, and turned the Marriott Center into a laboratory for modern basketball. Here is how the Cougars pulled off the season's biggest plot twist.
