By capturing the Pikachu license, the Billund giant hasn't just signed a deal; it has effectively checkmated the toy industry. But as Mattel bleeds out, one question remains: will the brick-ification of everything kill the soul of the franchise?
Walmart stock is crushing the S&P 500. Wall Street calls it a triumph of strategy. A closer look reveals a more disturbing truth: the American middle class isn't thriving; it's capitulating.
