Forget the touchdowns. The true American sport is now the competitive engineering of 'Snack Stadiums' and the pursuit of the perfect dip. Here is how a football game became the world's largest buffet.
It used to be a bathroom break for dads in Wisconsin. Now, it's the most dangerous quarter-hour on television. Welcome backstage, where careers are forged or incinerated in real-time.
Forget the Super Bowl's halftime shows and overpriced commercials. This weekend, eight teams walk into the arena, and only the four absolute best walk out. Here is why the next 48 hours are the peak of the sporting year.